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Murci is a Manchester-based fashion brand founded by Olivia Prince, a fashion graduate of Manchester Metropolitan University, and inspired by luxury fashion houses.
Launched in the spring of 2021, Murci was created with the desire to produce high-end-looking fashion that follows ever-changing trends at low-end prices.As a new and emerging brand, Murci has grown exponentially. They currently boast over 66,000 followers on Instagram (and counting!) and have gained the attention of influencers and television personalities alike!
Knowing that summer is one of their most crucial months for sales, Murci came to dmt in January with hopes of scaling their business! Although they had previously delved into in-house Paid Social, Murci were completely new to PPC and Google Ads.
The Strategy.
Since joining us in January, we've scaled up the account every month, reaching and exceeding our initial target of 4 ROAS in platform.
From year to date, we’ve achieved a staggering 10.38 ROAS, with an influx of 147,681 users to the site.
When comparing January to May, we’ve seen a huge uplift across the board! We’ve achieved a 417.22% increase in conversions, a 1,153.8% increase in cost and a 498.08% increase in revenue.
Additionally, Google Ads have contributed 42.88% of total revenue in the last seven days, compared to other channels!
Moving forward, we have plans to continue scaling the account and prepare for more successful launches and campaigns.
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