Founded in 2016, streetwear brand Jameson Carter began its rise by gathering a strong following across its social media pages. As a brand they are constantly growing into an established premium designer. The brand releases a cool and confident line of collections season by season, and now offers quality apparel for both male and female shoppers. JC have recently become one of the bestselling streetwear brands and their products have been plastered all over social media. It’s the ‘Instagram’ brand of the moment to be seen in. Expanding from headwear, Jameson Carter moved into apparel beginning with t-shirts, and they haven’t stopped growing now stocking a range of tees, hoodies, and tracksuits.
Jameson Carter had previously been established as a wholesale brand, retailing in the likes of JD Sports. They wished to become a key player on the streetwear scene, and required a full-funnel advertising strategy to help take their brand to the next level. In addition to offering advertising services and helping the brand target users at all stages of the buying journey, we also worked closely with them and offered consultancy services, exploring ways to improve website performance and exploring other avenues of revenue in order to strengthen their overall performance.
dmt worked alongside Jameson Carter for a long period of time, providing PPC and paid social services in the brand’s infancy as a direct to customer retailer. Soon enough, JC had risen in stature and today their reputation precedes them.
Increased link clicks by 464%. Increased purchases by 335%. Increased ROAS by 134%. On the PPC side, due to introducing automated bidding strategies and utilising machine learning, we achieved a 82% increase in revenue with well over 5000 orders over the Black Friday period compared to the previous year. This significantly elevated the overall business and prepared them for the upcoming year.