Having demonstrated a successful business model both in the retail and online worlds, Steph and Charlotte wanted to take the next steps forward in marketing their popular business. The Say it with Diamonds Instagram had already amassed a loyal following, but the pair had never tried their hands at paid advertising before enlisting the help of Digital Media Team. The challenge was to take their success and apply it to a paid media strategy. Their social pages also need optimising and there were errors with their Facebook pixel which needed fixing before work could begin.
Despite having never advertised before, SIWD got off to a solid start. Implementing a full-funnel strategy allowed us to hit users at all stages of the buying journey, from awareness through to consideration and ultimately purchase. The client's results from their first few weeks of service are as follows: an average purchase ROAS of just over 10, over 4,000 link clicks and a steady stream of purchases. This foundation paves the way for future success and scalability.