Email marketing is one of the most profitable channels, especially when run alongside paid advertising. Supercharge your open rates and drop your brand message right in-front of your customers’ eyes with Digital Media Team and Klaviyo.
What is email marketing?
In a nutshell, email marketing is the use of email to promote your products or services. Email is a great way to develop relationships with your potential customers or clients. When performed well, it can help you to keep your customers informed and tailor marketing messages to your audience. Enlisting the help of an email marketing agency is a great way to maximise your performance.
What are the benefits to my business?
Email allows you to target particular groups of customers or even specific individuals, allowing you to personalise your email campaigns, helping increase relevance and chances of opens, clicks and conversions. Email personalisation helps to develop and nurture customer relationships, which can lead to increased sales and customer loyalty. What’s more, email has one of the highest average conversion rates, making it a very strong channel to make use of.
Is it for me?
Email marketing can be beneficial for all businesses, especially in the world of eCommerce. If you have a lot of customer data already on hand, you’re in a great position to start planning your email strategy. When added in to an omni-channel digital strategy, email can be a fantastic addition to your digital toolbox. At dmt we use Klaviyo for our emails, a feature-rich tool that’s absolutely ideal for eCommerce.
The huge advantage email offers is that prospects and customers are more likely to see an email than they are a social media ad. Posting an ad on social media doesn’t mean that everyone you want to see your message will see it. An email, on the other hand, will sit in an inbox until it’s read or deleted.
When you work with dmt’s email marketing department, we’ll help map our your email marketing strategy from top to bottom. We’ll craft beautiful templates for your campaigns, writing copy that entices users into buying. Using Klaviyo, we’ll build intelligent email flows to drive conversions.
Email Marketing Features
Here’s what goes into our email service, helping you maximise a highly lucrative channel.
Klaviyo Partners
We’re marketing partners with Klaviyo – a powerful email marketing automation platform designed with eCommerce in mind.
Retargeting
Boost your chances of conversion by retargeting customers who abandon baskets. Email is the perfect addition to paid advertising.
Personalisation
Personalised emails help you resonate with your customers, increasing loyalty, purchase value and brand advocacy.
Design
Our design team will create bespoke templates for your emails, helping them light up your customers’ inbox.
Content
Our content team will craft killer headlines and body copy that converts, helping you stand out from the competition.
Powerful segmentation
We target based on what customers bought, where they clicked and what makes them tick, giving them emails they want to receive.
Case Studies
Our Klaviyo email clients include The Edinburgh Natural Skincare Company, Sinners Attire and Boot Buddy. Click through to find out more about the methodology and results for these projects.
Want to know more about email marketing or any of our other digital marketing services? Get in touch via our contact page.