User-generated content: creating engagement for brands
There’s a real buzz around user-generated content at the moment and marketers are only just realising how influential it can be for eCommerce brands. UGC can be any content created…
Social Media
25th February 2019
Organic social isn’t dead: Why all brands need an organic content strategy
‘Organic social is dead’. As a social media manager, there are few phrases that wind me up more than this. Sure, organic reach has dropped massively, but this isn’t the be…
Social Media
3rd November 2018
Better together: How to combine paid & organic social media
We’re often asked the question – “which is better: organic social media or paid social?” As social media managers, we come across business owners of all shapes and sizes with…
Social Media
14th September 2018
Organic social performance: How Google Analytics can help
Here at Digital Media Team, we all know the importance of maintaining organic social performance to help build a brand. But how do social media platforms exactly affect your wider…