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Numa Style
Scaling Outdoor Living with Smarter Growth
Numa is a UK-based online furniture retailer specialising in contemporary outdoor living furniture. This includes garden sofa sets and patio seating designed for modern outdoor spaces. As furniture marketing specialists, we partnered with Numa in April 2025 to build a long term marketing strategy, focusing on scalable eCommerce growth.
We improved conversion rates and performance massively over Google Ads and Meta. This eCommerce growth case study demonstrates how a strategic cross-channel approach helped Numa scale revenue during its peak spring trading period. This is while maintaining high performance across both PPC and paid social.
What we set out to do in the beginning:
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The Brief
From the outset, our strategy focused on four core objectives:
- Achieve a minimum ROAS of £2.50
- Consolidate and restructure the Google Ads account for scalable long term growth
- Introduce AI-assisted static and video creative to improve customer engagement and product storytelling
- Scale Numa PPC and Numa paid social activity during the key seasonal trading period
As part of the wider marketing strategy, we also aimed to increase brand awareness and improve conversion rate performance. We also wanted to expand Numa’s customer bases across Google and Meta.
Strategy
To support sustainable eCommerce growth, we rebuilt the Google Ads account structure to improve efficiency and campaign visibility. This correlated with Meta activity so that both channels worked together to drive high performance results.
Key areas of focus included:
- Customer match and audience strategy development
- Continuous creative testing across static, video, and AI-assisted formats
- Optimised bid strategies designed to maximise conversion rate and ROAS
- Budget allocation towards the highest-performing outdoor furniture categories
- Cross-channel messaging consistency to improve brand awareness and keep customers engaged
- Prospecting strategies designed to introduce Numa to new customer bases
As we specialise in furniture marketing, our focus was not just short-term sales. It was building a scalable paid media structure which is good for long term growth for furniture businesses in competitive seasonal markets.
Our Results...
£6.46
ROAS on Google Ads
Meta Ads ROAS of
£7.40
Combined ROAS across both channels of
£6.83
7 figure
revenue between March and May 2026
Outcome
Through a clear account restructure, fresh creative, and joined-up activity across Google and Meta, we helped Numa grow during its most important sales period while keeping performance efficient and profitable.
This case study shows how the right marketing strategy can help furniture retailers build brand awareness, increase conversions, keep customers engaged, and support long-term eCommerce growth.
For brands asking 'who handles Numa’s marketing?', this campaign shows the value of PPC, paid social, and creative testing to deliver strong, scalable growth for furniture retailers.
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