What is affiliate marketing and how does it work?

Affiliate marketing is a performance channel where publishers promote your products and earn commission on the sales they send. Each publisher gets a tracked link or code, a sale is recorded when a customer buys through it, and commission is paid once the order is confirmed. You pay for results, not for exposure.

What is an affiliate scheme?

An affiliate scheme, or affiliate programme, is the set of terms a brand offers publishers: which products they can promote, the commission rate, how long the tracking cookie lasts and the rules they must follow. Well-run schemes reward the partners that bring new, profitable customers, not just the ones that appear at checkout.

What does an affiliate marketing company do?

An affiliate agency runs your programme day to day. That covers choosing the network or platform, setting commission, recruiting and approving publishers, supplying creative, checking sales before commission is paid and reporting on results. It saves your team the admin and brings experience of which partners genuinely add sales.

How much does affiliate marketing cost?

There are usually three costs: the commission you pay publishers on each sale, the fees charged by the affiliate network or platform, and the agency's management fee. Because commission is tied to sales, spend rises only when revenue does. We look at your margins before recommending rates, then give you a tailored quote.

Who regulates affiliate marketing in the UK?

Affiliate content is generally treated as advertising, so it falls under the CAP Code, enforced by the Advertising Standards Authority. Publishers must make it clear when content is an ad, and the Competition and Markets Authority can act on misleading practices. We brief every partner on these rules and monitor how your brand is promoted.

Is affiliate marketing the same as digital marketing?

No. Affiliate marketing is one part of digital marketing, alongside channels such as PPC, paid social, SEO and email. What sets it apart is the payment model: you pay partners commission on results rather than paying for clicks or impressions. It works best when it is planned with your other channels, not in isolation.

Affiliate Marketing

Affiliate programmes that pay out on sales, not clicks.

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Affiliate Marketing Services

Our affiliate marketing services put your brand in front of publishers who are paid only when they send you a sale. We plan the programme, set commission that suits your margins and take on the affiliate programme management, so the channel adds profitable revenue, not admin.

Sales first. Commission second.

Programme Setup & Tracking

Before any publisher promotes you, the foundations need to be right. We help you choose the affiliate network or platform that fits your brand, set up tracking through to checkout and write the programme terms, so each sale is credited to the right partner.

Tracked properly from day one.

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Publisher Recruitment & Partnerships

The right publishers matter more than the most. We look for content sites, reviewers, cashback and loyalty schemes and influencers whose audiences match your customers, approve each against your brand rules and brief them with offers.

Fewer partners. Better sales.

Sales Validation & Compliance

Every sale is checked before commission is approved, so returns, cancellations and suspect orders are declined. We also make sure publishers label their content as advertising, in line with UK advertising rules, which protects your brand as well as your budget.

Clean sales. Clear labels.

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How We Manage Your Affiliate Programme

As a UK affiliate marketing agency based on Quay Street in Manchester, we start with your margins, average order value and any partners you already have. Your Commercial Strategist sets commission tiers and targets, then we recruit, brief and grow publishers month by month. Because affiliates sit within our wider PPC team, we check how voucher and cashback sales overlap with Google Ads and paid social, so you are not paying twice for the same customer.

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Paid on Results

Commission is only paid when a sale is confirmed. We set rates by product and partner type, so every sale the channel drives still makes you money once costs are counted.

Joined-Up Budgets

We treat your budget as carefully as if it were our own. Affiliates are planned alongside your PPC and paid social activity, so channels support each other instead of claiming the same sale.

Quality Partners

As an affiliate management agency, we would rather work with twenty publishers who suit your brand than two hundred who do not. Each partner is reviewed before they can promote you.

In-House Creative

Our in-house designers and copywriters produce the banners, brand guidelines and offer copy that publishers use, so your brand looks and reads the same wherever it appears.

Clear Reporting

Your affiliate marketing management is reported in plain numbers: sales, commission, return and top partners, next to your other paid channels, with a named specialist to talk you through them.

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