What does an Amazon PPC agency do?

An Amazon PPC agency plans, builds and manages your advertising in Amazon Ads. At DMT that covers keyword research, campaign structure, bid and budget management, ad creative and reporting, all handled by a dedicated PPC Specialist whose job is to grow profitable sales from the money you spend on Amazon.

How much does Amazon PPC cost?

Amazon PPC cost has two parts: your ad spend, which Amazon charges each time a shopper clicks an ad, and our management fee. You set the daily budget and we manage bids within it, so spend stays at the level you agree. Get in touch and we will talk you through pricing for your account.

What is ACoS on Amazon?

ACoS, or advertising cost of sales, is your Amazon ad spend divided by the sales those ads produced, shown as a percentage. Spend £20 to make £100 of sales and your ACoS is 20%. The right target depends on your margins, so we agree it with you before we start managing bids.

Which Amazon ad types do you manage?

As an Amazon Ads agency, we manage Sponsored Products, which promote single listings in search results; Sponsored Brands, which show your logo, headline and several products; and Sponsored Display, which reaches shoppers on and off Amazon. Most accounts use a mix, and we weight budget towards whichever type is selling best.

How long does Amazon PPC take to work?

Ads can show and sell from the day they go live, but the first few weeks are about collecting search term data. We use that data to cut spend on terms that do not convert and move budget to those that do, so expect results to build over time rather than peak in week one.

Do you work with Amazon sellers across the UK?

Yes. We are a UK Amazon advertising agency based on Quay Street in Manchester, working with brands across the country. Amazon Ads management services are run online, so location is no barrier, and you will have a dedicated PPC Specialist as your point of contact wherever you are.

Amazon Ads

An Amazon PPC agency that bids for profit, not just clicks.

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Amazon Sponsored Ads Management

As an Amazon PPC agency, we plan, build and run your Sponsored Products, Sponsored Brands and Sponsored Display campaigns in Amazon Ads. Campaigns are grouped around the products that earn you the most, with targeting, bids and budgets set against your margins, so every pound of spend has a job to do.

Right products. Right shoppers.

Keywords, Bids & Budgets

Shoppers on Amazon search to buy, so the terms you target decide what you sell. We research the searches that convert for your range, split brand, generic and competitor targeting, add negative keywords to stop wasted clicks and adjust bids as the sales data comes in.

Less waste. More orders.

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Sponsored product listings in Amazon search results on a mobile phone

Amazon PPC Management & Reporting

As an Amazon PPC management agency, we stay hands-on. Your PPC Specialist works through search term reports, ACoS and return on ad spend, moves budget to what is selling and tells you, in plain English, what your spend delivered.

Clear numbers. Confident calls.

Ad Creative Made In-House

Sponsored Brands and Sponsored Display ads need headlines, images and video that stop the scroll. Our Copywriter and Graphic Designer produce that creative alongside your PPC Specialist, and we flag the product titles and images that are holding your ads back.

Ads that match the listing.

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How Our Amazon Advertising Agency Works

We start by auditing your Amazon Ads account, or planning from scratch if you are new to advertising, and agree sales and ACoS targets with you. Your PPC Specialist then builds or restructures the campaigns and manages them day to day, with a Commercial Strategist keeping spend in line with your margins. Amazon PPC services sit within our wider PPC services, so we can also grow sales off Amazon, as we did for ButtonFresh, an Amazon-first brand we launched on Meta and Google.

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In-House Creative

Our Graphic Designers and Copywriters work in the same team as your PPC Specialist, so Sponsored Brands and Display creative is made for the ad, not borrowed.