Klaviyo is an email, SMS and customer data platform built mainly for ecommerce brands. It connects to your online store, records what each customer browses and buys, and uses that data to trigger automated flows and target campaigns. Because it integrates closely with Shopify, it has become the default choice for many online retailers.

What does a Klaviyo agency do?

A Klaviyo agency sets up, runs and improves your Klaviyo account for you. At DMT that covers the account audit, list growth, segmentation, automated flows, campaign design and copy, testing and reporting. You get specialists for planning, design and writing without hiring each role in-house, plus one contact who owns the results.

For most ecommerce brands, Klaviyo does the job of a customer CRM. It keeps a profile for every customer with their orders, browsing and engagement, so you can segment and personalise far beyond a basic mailing list. It is not a sales pipeline tool in the way HubSpot or Salesforce are, and it is not meant to be.

What is CRM email marketing?

CRM email marketing uses the data held about each customer, such as what they bought, how often and how much they spend, to decide who receives which email and when. Instead of one newsletter for everyone, customers get messages based on what they have actually done, which makes each send more relevant and more likely to earn a sale.

Which email platforms do you work with?

Klaviyo is the platform we specialise in, and we also work in ActiveCampaign, Emarsys, Mailchimp and Omnisend. SMS and WhatsApp can run alongside email where they suit your customers. If you are on another platform, we audit what you have first and tell you plainly whether moving would be worth the effort.

Why choose DMT as your Klaviyo marketing agency?

You get a dedicated team rather than a lone account manager: an Email Marketing Executive backed by in-house designers and copywriters, with email planned alongside the rest of our services. We are a Klaviyo partner based in Manchester, working with brands across the UK, and we report openly on what every flow and campaign returns.

Email & CRM

Email, CRM and retention that keeps customers buying.

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Fashion launch email open on a phone resting on a green surface

CRM contact list open on a desktop monitor

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CRM

Customer data put to work.

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Email Marketing

Campaigns and flows that sell.

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Lifecycle / Retention

Turn first orders into repeats.

Klaviyo Agency for Email & CRM

As a Klaviyo agency, DMT runs email, CRM and lifecycle marketing as one programme rather than three separate jobs. We build the segments, write and design the campaigns, set up the automated flows and report on the revenue they bring in, so the customers you have already paid to win keep coming back.

Owned channels. Repeat revenue.

Klaviyo is where we do most of our work, and we are a Klaviyo partner, but we also run programmes in Mailchimp, Emarsys, Omnisend and ActiveCampaign. Your account is led by an Email Marketing Executive, with our in-house graphic designers and copywriters producing every template and send.

Right platform. Right message.

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Our Email & CRM Process

Every engagement starts with an audit of your account: list health, deliverability, segments, flows and how much revenue email already drives. We then agree targets you can hold us to, fix the foundations such as sign-up forms and data syncing, and build the core flows first: welcome, abandoned basket, post-purchase and win-back.

Fix the basics. Then grow.

Campaigns sit on top of those flows, planned around your trading calendar and tested on subject lines, content and send times. Reporting covers opens, clicks, conversions and revenue, so you can see what each send and each automation returns.

Send smarter. Report openly.

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Customer segments by purchase frequency and spend on a tablet

Klaviyo CRM & Retention

Klaviyo works as a CRM as well as an email tool, holding every order, click and page view against each customer. We use that data for CRM email marketing that reacts to behaviour: segments by spend and frequency, and messages timed to when each customer is due to buy again.

Better data. Better timing.

Email also works harder next to your other channels. For Rebellious Fashion, email supported our paid social and PPC activity in a peak-season push that generated over £1 million in revenue. SMS and WhatsApp can run alongside it too.

Joined-up channels. Repeat buyers.

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Email Marketing Executive

Your Email Marketing Executive runs the programme day to day: planning campaigns, building flows and segments, scheduling sends and checking results. They are your main point of contact, so you always know what is going out, what is being tested and what each send has returned.

Services:

Email & CRM

Graphic Designer

Your designer creates on-brand, responsive templates and campaign layouts that read clearly on any screen. Templates are built as reusable blocks, so new campaigns go out faster without drifting from your brand, and every design is checked on mobile before it sends.

Services:

Email & CRM

Copywriter

Your copywriter writes subject lines, preview text and body copy in your tone of voice, from one-off promotional sends to the welcome and post-purchase flows that run all year. Every line is written to earn the open, the click and the next order.

Services:

Email & CRM

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