What does a CRM agency do?

Put simply, a CRM agency uses the customer data you already hold to plan and run your marketing. At DMT that means auditing your data, connecting your store to your email and SMS platform, building segments, then running the campaigns and reports that go with them. It is marketing work rather than installing CRM software.

What is CRM marketing?

CRM marketing means using what you know about each customer, such as their orders, browsing and engagement, to decide what to send them and when. Rather than one message for your whole list, each segment gets offers and content matched to its behaviour, which makes email and SMS more relevant and more profitable.

CRM data is the information stored against each customer: contact details, order history, average spend, products viewed, email and SMS engagement, and consent to be contacted. For an online shop, most of it comes from the store and flows into your email platform, where it drives segments, personalisation and reporting.

Why use a CRM for ecommerce marketing?

Because it lets you treat customers differently based on what they do. A CRM shows who buys often, who has gone quiet and who only buys in the sale, so you can send each group the right message. For most online retailers, an email and SMS platform such as Klaviyo does this job well.

Do you offer SMS marketing?

Yes. We run SMS alongside email, usually in Klaviyo, so both channels use the same customer profiles and consent records. Texts work well for launches, restocks, early access and time-limited offers. We plan SMS and email together so customers are not messaged twice about the same thing, and WhatsApp can be added where it suits.

Do you set up CRM software like Salesforce or HubSpot?

Our CRM work is marketing for ecommerce brands, mainly in Klaviyo, plus Mailchimp, Emarsys, ActiveCampaign and Omnisend. If you need a sales CRM such as Salesforce or HubSpot implemented, a CRM consultancy that specialises in that software is the better fit, and we are happy to work alongside them on your marketing.

CRM

Customer data, segments and SMS that bring shoppers back.

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CRM contact list open on a desktop monitor

CRM Agency for Ecommerce Brands

As a CRM agency, DMT turns the customer data sitting in your store and email platform into marketing that sells. We connect the systems, tidy the records and group customers by spend, frequency and interest, so every email and text reaches the right person at the right moment.

Clean data. Sharper targeting.

Ecommerce CRM Built on Klaviyo

Most of our ecommerce CRM work runs in Klaviyo, synced with Shopify so orders, browsing and product views update each profile automatically. We also work in Mailchimp, Emarsys, ActiveCampaign and Omnisend, and we will tell you honestly if your current setup is holding you back.

Synced data. Fuller profiles.

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Matching text message and email offers on two phones

Customer Segmentation That Sells

Customer segmentation is where CRM marketing pays for itself. We sort buyers by what they order, how often and how recently, then build groups for VIPs, lapsing customers and first-time shoppers, so each one hears about the products and offers it cares about.

Right segment. Right offer.

SMS Marketing Alongside Email

Looking for an SMS marketing agency as well as an email team? We run Klaviyo SMS from the same customer profiles, so texts and emails follow one plan and never clash. SMS suits launches, restocks and short deadlines, and WhatsApp can join the mix where customers use it.

One plan. Two channels.

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Plan linking customer data to email and text segments

How We Build Your CRM Strategy

Every CRM strategy starts with an audit of what data you collect, where it is stored, how your platforms talk to each other and which segments you already use. We close the gaps in data capture and syncing first, then map out your segments and agree the targets we report against. Your Email Marketing Executive runs the work day to day, and a Commercial Strategist checks that each segment and send earns its place. CRM is one part of our full Email & CRM offer, alongside email campaigns and lifecycle marketing.

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Data First

We start with your customer data, not a calendar of sends. Before anything goes out, we check what your store and email platform record, fix the gaps and make sure every segment is built on numbers you can trust.

Segments Revived

For Miss G Couture, we restructured every flow and campaign and re-engaged stale segments, with segmentation and personalisation leading the work. The brand saw a 26% increase in revenue.

One Customer View

Store, email and SMS data meet in one profile per customer. For Boot Buddy, we ran Klaviyo integrated with Shopify alongside paid social and PPC, and email marketing accounted for 20% of total revenue.

Specialist Team

An Email Marketing Executive leads your account, backed by a Commercial Strategist and our in-house designers and copywriters, all working from our Manchester office on Quay Street.

Open Reporting

You see what every segment and channel returns, from opens and clicks to conversions and revenue, for email and SMS alike. We look after your budget the way we look after our own.

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