How much does Google Ads cost?

There are two parts. Your ad spend goes to Google, which charges when someone clicks your ad, and you control it with daily budgets. Our management fee is separate. How much to spend comes down to competition in your market and what a sale is worth to you, so we look at both before suggesting a budget.

Is Google Ads worth it?

For most businesses with a product or service people search for, yes. Google Ads reaches people at the moment they are looking, and you only pay for clicks. It is worth it when tracking is accurate and spend follows profit, which is why we set targets against your margins from day one.

What is Performance Max?

Performance Max is a Google Ads campaign type that runs from one budget across Search, Shopping, YouTube, Display, Gmail and Maps. You supply the product feed, headlines, images and video, and Google decides where to show them. Good results depend on clean feeds, strong creative and accurate conversion tracking.

What does a Google Ads agency do?

A Google ad agency plans, builds and manages your campaigns for you. At DMT that covers keyword research, account structure, ad copy, creative, product feeds, bidding, budget pacing and reporting, with one PPC Specialist as your main contact, so your team can focus on running the business rather than the account.

Do you manage Google Shopping ads?

Yes. As a Google Shopping ads agency, we manage Standard Shopping and Performance Max for ecommerce brands. We start with your product feed, fixing titles, categories and missing attributes, then group products by margin and sales so the best sellers get the budget they deserve.

Can you take over an existing Google Ads account?

Yes. If you are moving from another Google Ads management company or running the account in-house, we review its structure, tracking and history first. You keep the account and its data. We then restructure what is holding it back, as we did for Numa, rather than starting again.

Google Ads

A Google Ads agency that judges every campaign on profit.

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Google Ads Management Services

We build and run Google Search campaigns around the terms people use when they are ready to buy. Our Google Ads management services cover keyword research, account structure, ad copy, bidding and negative keywords, so your budget goes on searches that convert.

Right searches. Real buyers.

Google Shopping & Performance Max

For ecommerce brands, Shopping and Performance Max put your products, prices and images in front of people searching for them. As a Google Shopping agency, we tidy your product feed, group products by margin and sales, and supply the images and video Performance Max needs.

Better feeds. Stronger returns.

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Ongoing Google Ads Management

Launch is only the start. Your PPC Specialist reviews search terms, bids, budgets and product results, adds negatives and moves spend to what converts. As a Google Ads management agency, we report cost, conversions and return.

Always testing. Never coasting.

Ad Copy & Creative Made In-House

Search ads rely on a few short lines, while Performance Max and display need images and video. Our Copywriter and Graphic Designer produce both alongside your PPC Specialist, so headlines match what people search and fresh creative is ready when results slip.

Words and visuals, one team.

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How Our Google Ads Agency Works

We start by reviewing your Google Ads account, tracking and margins, or mapping out a first account if you have never advertised on Google. Your Commercial Strategist agrees ROAS or cost per lead targets, then your PPC Specialist sets up the campaigns and conversion tracking. For a retailer of professional cleaning equipment, this took Google ROAS from 7.07x to 12.04x over Black Friday. Our wider PPC team works from Quay Street, as a Google Ads agency in Manchester serving brands across the UK.

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Dedicated Team

One named PPC Specialist looks after your account day to day, with a Commercial Strategist and a Creative Strategist alongside, so the people making changes know your targets.

Profit First

We treat your budget as carefully as if it were our own. Targets are set against your margins and average order value, so Google Ads spend grows profit, not just traffic.

Proven Results

Numa Style needed a minimum £2.50 ROAS. We merged and restructured their Google Ads campaigns, added new creative, and Google returned £6.46 ROAS across their spring trading peak.

Clear Reporting

You see cost, conversion value and return for each campaign, alongside the changes we made and the reasons behind them, in reports your whole team can read.

One Paid Team

Google Ads rarely works alone. Our paid social and Amazon Ads specialists sit beside your PPC Specialist, so Search, Shopping, Meta and marketplace spend follow one plan.

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