What is an email marketing agency?

It is a specialist team, sometimes called an email marketing firm, that runs your email channel for you, covering the strategy, list building, audience segments, flows, creative, tests and results reporting. With DMT you get a specialist for each of those jobs without hiring them in-house, and one contact who is responsible for results.

How much does email marketing cost?

It depends on the scope: how many campaigns you send each month, how many flows need building or fixing, and which platform you use. Platform fees, such as your Klaviyo subscription, are paid to the provider and sit apart from our fees. We agree the scope and cost with you before any work starts.

How does email marketing work?

You collect subscribers through sign-up forms and checkout, then send two kinds of email: campaigns, such as launches and offers, and automated flows triggered by what someone does, like leaving a basket or placing a first order. Your platform tracks every open, click and order, so you can see which marketing emails earn revenue.

Is email marketing effective?

For most ecommerce brands, yes, because you are selling to people who have already chosen to hear from you, without paying for every click. It also suits B2B email marketing and service businesses with a customer list to nurture. How well it works depends on list quality, segmentation and how relevant each send is.

Can you design and write the emails for us?

Yes. As an email marketing services agency, we treat design and copy as part of the job, not an add-on. Our graphic designers build the templates and campaign layouts, and our writers craft each headline, opener and offer to sound like your brand. Everything is produced in-house and approved by you before it sends.

Do you set up automated email flows?

Yes. As an email marketing automation agency, we build flows that trigger on customer behaviour and timing, including welcome series, browse and basket abandonment, post-purchase and win-back emails. We audit any flows you already have, fix what is underperforming, then add new ones in order of the revenue they are likely to bring in.

Email Marketing

Klaviyo campaigns and flows, designed and written in-house.

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Automated email flow builder on a laptop

Email Campaigns & Automated Flows

As a full-service email marketing agency, DMT plans, designs, writes and sends the emails that bring your customers back. We build a campaign calendar around your trading year, set up automated flows that trigger on what shoppers do, and report on the revenue each one returns.

Clear plan. Every send counts.

Klaviyo & Other Email Platforms

Most of our clients run on Klaviyo, and as a Klaviyo email marketing agency we set up accounts, sync store data and build segments that go far beyond one mailing list. We also run programmes in Mailchimp, Emarsys, ActiveCampaign and Omnisend, so you do not need to switch platform.

Your platform. Our know-how.

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Promotional campaign email on a phone held in a hand

Email Design That Works on Mobile

Need an email design agency as well as a team to send? Our in-house graphic designers build responsive, on-brand templates from reusable blocks, so new campaigns go out quickly and every layout is checked on a phone before it sends.

Built in blocks. Checked on mobile.

Copy, Content Planning & Testing

Our copywriters handle every word of each send, from the subject line to the call to action, and plan content around launches, restocks and key dates. We test subject lines, content and send times, then carry what we learn into the next round of marketing emails.

Your voice. Tested every send.

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How Our Email Marketing Process Works

We begin by auditing your list, sign-up forms, segments and existing flows, so we can see where revenue is slipping away. Your Email Marketing Executive agrees targets with you, builds the core automations first, then layers campaigns on top. A Commercial Strategist keeps sends in line with your budget and trading plans, and reports cover opens, clicks, conversions and revenue. Email sits within our wider email and CRM services, with longer-term loyalty work led by our lifecycle and retention team.

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Dedicated Team

Choosing an email marketing company means choosing the people behind it. With DMT, a dedicated Email Marketing Executive is your main contact, supported by both a Creative Strategist and a Commercial Strategist.

Klaviyo Partner

We are a Klaviyo partner and work in the platform every day, from data syncing and segmentation to flows and reporting. If another platform suits you better, we will tell you plainly.

In-House Creative

If you are comparing email marketing agencies in the UK, ask where the creative is made. Ours is produced by designers and writers based at our Manchester office, so briefs, feedback and approvals stay in one place.

Ecommerce Focus

Most of our clients sell online, so we know trading calendars, product drops and peak season. As an ecommerce email marketing agency, we plan every send around what your customers buy and how often.

Clear Reporting

You see opens, clicks, conversions and revenue for every campaign and flow, plus what we are testing next. We spend your budget with the same care we would give our own.

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