What is generative engine optimisation?

Generative engine optimisation, or GEO, is the work of getting your brand mentioned and cited in answers written by AI tools such as ChatGPT, Gemini and Google's AI Overviews. A GEO agency builds on SEO, with a focus on clear facts, answer-led content and mentions on trusted sites, the signals AI models draw on.

What is AEO, and how is it different from GEO?

AEO, or answer engine optimisation, shapes your content so search and AI tools can lift a direct answer from it, such as a featured snippet or an AI Overview. GEO is broader and covers how AI models describe your brand overall. A good AEO agency runs both as one plan, since they reward the same clear, trusted content.

How can AI SEO services improve my website's visibility?

They make your site easier for AI tools to read, trust and quote. That means crawlable pages, direct answers to real buyer questions, structured data and consistent facts about your business across the web. The result is more mentions and cited links in AI answers, bringing visitors who arrive already knowing who you are.

How do you rank in ChatGPT?

There is no ranking list to climb, and no way to pay for a place inside the answer. ChatGPT draws on web pages it can search and sources it trusts, so good ChatGPT SEO means being the clearest, best-supported answer to your buyers' questions. Sponsored placements shown beneath answers are a separate, paid channel.

How do you measure AI visibility?

We track a fixed set of prompts that match how your buyers search, across ChatGPT, Google AI Overviews, Perplexity and Gemini. Each month we record whether your brand is mentioned, whether your site is cited and how you compare with competitors, then report it alongside organic traffic and enquiries.

Do I still need SEO if people use AI search?

Yes. AI tools lean heavily on content that search engines already rate, and Google builds AI Mode and AI Overviews into its own results. Strong SEO is the base AI visibility builds on, so we run both together. Our article on what Google AI search means for brands explains the shift.

AI Visibility

Get cited in ChatGPT, Google AI Overviews and Perplexity.

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AI assistant answer recommending garden furniture brands on a phone

AI SEO Agency for UK Brands

DMT is an AI SEO agency that helps brands get named, cited and linked in AI answers. When a buyer asks ChatGPT, Google's AI Overviews or Perplexity who to trust, those tools draw on sources they can read and rate. Our AI visibility work, part of our SEO and AEO services, makes your site one of them.

Found in the answer, not below it.

Generative Engine Optimisation

GEO, sometimes called LLM SEO, shapes how AI models describe you. As a generative engine optimisation agency, we check what ChatGPT, Gemini and Copilot say about you and your rivals, then close the gaps: missing facts, dated details and prompts where a competitor gets named.

Accurate facts. Stronger mentions.

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AI-generated answer citing review sites and articles on a phone

Answer Engine Optimisation (AEO)

AEO shapes your pages so AI tools can lift a clear, correct answer. We rework key pages around the questions buyers ask, open with direct answers, add FAQ and product schema, and check that AI crawlers such as OAI-SearchBot are not blocked.

Clear questions. Quotable answers.

Brand Mentions & Authority

AI answers repeat what trusted sources say. We find the review sites, directories, comparison lists and publications cited in your market, then build your presence there through digital PR and content, so your brand is described the same way wherever a model looks.

Trusted sources. Consistent story.

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AI visibility audit discussed on a video call

How Our AI SEO Services Work

Our generative engine optimisation services start with an AI visibility audit. We run the prompts your buyers use through ChatGPT, AI Overviews, AI Mode, Perplexity and Gemini, and record where you appear, where rivals do and which sources get cited. That shows which pages to fix and which sites to earn mentions on. Your SEO specialist then delivers the plan with our developers and copywriters, and reports on AI search visibility each month next to rankings and organic traffic.

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SEO First

AI tools lean on pages that already load fast and rank. Our technical SEO and SEO content teams fix those foundations first, so GEO builds on solid ground.

Honest Reporting

There is no AI rankings report, so we track a fixed set of prompts each month and show you where your brand appears, and where it still does not.

No Shortcuts

Nobody can promise you a place in ChatGPT's answers, so we will not. We improve what AI tools weigh up: clear answers, correct facts and trusted mentions.

One Team

Developers, copywriters and designers work together in our Manchester office, so the fixes your plan needs get made without waiting on outside suppliers.