What does an eBay advertising agency do?

An eBay advertising agency plans and manages your paid campaigns on eBay: Promoted Listings, Promoted Shops and Promoted Offsite. That covers choosing which listings to promote, setting ad rates, bids and budgets, and reporting on what the spend returns, so ads add profitable sales rather than simply adding fees.

How do I promote a listing on eBay?

Open the Advertising tab in Seller Hub, choose to promote your listings, then pick a general or priority strategy. You select the listings and set an ad rate or a daily budget and bids. eBay has eligibility rules, such as an account in good standing, so check yours before you start.

What is the difference between general and priority campaigns?

General campaigns give your listings access to ad placements and you pay only when a promoted item sells. Priority campaigns give priority access to placements and advanced targeting, including manual keyword targeting, bids and negative keywords, and you pay for each click. Many sellers use both for different parts of their range.

Are eBay Promoted Listings worth it?

They can be, if the ad fee still leaves you a profit. The risk is paying ad fees on sales you would have made anyway, or promoting listings that do not convert. We check margins by product before promoting, then keep the listings that earn their ad spend and drop those that do not.

Can you run eBay Ads alongside Amazon and Google Ads?

Yes. Many brands selling on eBay also sell on Amazon and their own website. Our PPC team plans the budget across all three, so each product gets spend where it sells best, and you get one report covering eBay, Amazon and Google Shopping rather than three separate views.

eBay Ads

Promoted Listings and offsite ads that help you sell more.

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Promoted product listings in eBay search results shown on a mobile phone

Your eBay Advertising Agency

Our eBay advertising work starts with your margins, not the ad rate. As an eBay advertising agency, we look at which listings make money, which need more visibility and how much each sale can give back in fees, then build campaigns around those numbers.

Margin first. Ad rate second.

eBay Promoted Listings Management

eBay offers two Promoted Listings strategies. General campaigns charge an ad rate, a share of the sale, only when a buyer clicks your ad and buys within 30 days. Priority campaigns charge per click in return for more control. We use each where it suits your range.

Right strategy. Right listings.

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Priority Campaigns & eBay PPC

Priority campaigns work much like other PPC. Your PPC Specialist chooses the keywords, sets bids by listing and adds negative keywords to cut wasted clicks, then moves the daily budget towards the searches that turn into orders.

Pay for clicks that sell.

Promoted Offsite & Promoted Shops

Promoted Offsite shows your eligible listings to buyers on external channels such as Google. Promoted Shops puts your eBay Shop name, logo and top listings in high-visibility placements. Both charge per click, so we only switch them on where your range can convert.

Reach buyers beyond eBay search.

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eBay Account Management & Reporting

Every account starts with an audit of your listings, fees and past campaigns, so we know what a profitable sale looks like before we spend anything. Titles, item specifics and images come next, because a promoted listing still has to win the click. Your PPC Specialist then builds the campaigns, and your Commercial Strategist sets ad rates and budgets against your margins. eBay runs alongside your Amazon Ads and Google Shopping campaigns as part of our wider PPC services, reporting on ad spend, sales and return.

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Margin-Led Bids

We set ad rates and bids from your margins and order values, so a promoted sale still makes money once eBay's selling fees and the ad fee are both paid.

One PPC Team

eBay sits in the same plan as Amazon, Google Shopping and your own store, so a product that sells well on one channel gets proper budget on the others.

Creative In-House

Listing images, shop banners and ad visuals come from our in-house creative team, so your eBay Shop looks as considered as your own website.

Clear Reporting

You see ad spend, sales and return by campaign, not just impressions, and your specialist explains what changed, why it changed and what happens next.