Copywriting is writing that persuades someone to do something: click an ad, open an email, make an enquiry or buy. It covers ad headlines, web pages, landing pages, emails and calls to action. Unlike writing that only informs, each piece of copy is written around a single goal that you can measure.

What does a copywriter do?

A copywriter researches a product, its customers and its competitors, then writes the words that sell it: headlines, ad text, web pages, emails and calls to action. At DMT, your copywriter also works with our designers and campaign managers, so the words suit the layout, the platform and the goal of each campaign.

Why hire a copywriting agency instead of a freelancer?

A freelancer gives you one writer. A copywriting agency gives you a team: writers, a Copy Manager reviewing their work, and designers and marketers on hand. With DMT, the people writing your copy also sit beside the team running your ads and emails, so live campaign results feed straight back into the next draft.

How much do copywriting services cost?

It depends on the scope. A handful of ad variations is a much smaller job than a full website or a year of email campaigns. We talk through what you need, how many pages or assets are involved and your deadlines, then agree the cost with you before any writing begins, so there are no surprises later.

Can you write copy that ranks on Google as well?

Yes. Pages that need to rank are written with our SEO content team, who plan each page around keyword research and write the title tag and meta description too. For ads, emails and campaign landing pages, our copywriters lead, because the goal there is the click or the sale rather than the ranking.

Will the copy sound like our brand?

Yes. We learn your voice from your brand guidelines, website, emails and past ads, then agree the tone with you on the first pieces before writing the rest. After that, every headline, email and page is written to the same voice, so customers hear one consistent brand wherever they meet you.

Copywriting

Ad, email and website copy written to win the click.

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Copywriter making notes at a desk beside a laptop

Copywriting Services That Sell

Our copywriting services cover the words your marketing runs on: ads, emails, web pages and landing pages. Your copywriter learns your products, customers and tone of voice first, then writes every line with one job in mind, whether that is a click, an enquiry or a sale.

Your voice. Sharper words.

Website Copywriting

Our website copywriting services cover homepages, service pages and landing pages for new builds and existing sites. We explain what you do in plain terms and lead visitors to enquire or buy. Where a page also has to rank, we plan it with our SEO copywriting team.

Clear pages. More enquiries.

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Promotional email on a phone held in a hand

Ad Copywriting for PPC & Paid Social

Our ad copywriting fits the platform. For Google Ads we write keyword-led headlines and descriptions for Search, Shopping and Performance Max. For Meta, TikTok and Pinterest, it is hooks that stop the scroll and calls to action that earn the click.

Right words. Right platform.

Email Copywriting

The subject line decides whether an email is opened; the body copy decides whether it is clicked. We write campaigns, automated flows and newsletters in your brand voice, planned with our email marketing specialists so every send has a clear purpose.

Opened, read and acted on.

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Ad copy drafts with edits beside a laptop

How Our Copywriting Agency Works

Each project begins with a discovery call, where we learn your products, customers, competitors and tone of voice, and agree what each piece of copy has to achieve. Our in-house copywriters, led by our Copy Manager, write the first drafts and send them to you for feedback and sign-off. Copywriting is part of our creative and content services, so words and design are planned together and ad copy goes straight into our paid media campaigns. As a copywriting agency in Manchester, we write for clients across the UK.

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Brand Voice First

Before we write a word, we study your website, reviews and past campaigns to learn how you sound. The result reads like your own team wrote it, from a 30-character headline to a full landing page.

In-House Writers

Your copy is written in-house by our copywriters and reviewed by our Copy Manager. You get consistent quality, and a team that already knows your brand when the next brief arrives.

Every Channel

Ads, emails and web pages come from the same writers, so your message holds together from the first ad a customer sees to the email that brings them back to buy again.

Joined-Up Teams

Our copywriters work beside the designers, paid media managers and email specialists who use their words. Copy is written to fit the design and the platform from the first draft.

Built to Convert

We judge copy by what it makes people do. Each headline, subject line and call to action is written around one action, and campaign results show us which messages to keep.

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