Can you run ads on ChatGPT in the UK?

Yes. OpenAI launched ChatGPT Ads in the UK in 2026 and has opened its self-serve Ads Manager to UK advertisers. Each business creates its own account and can invite an agency in to manage campaigns. Formats and features are still being added, so we check what is open to your account before we plan anything.

What do ChatGPT ads look like?

They appear beneath ChatGPT's answer, labelled as sponsored and kept visually separate from the response. A typical unit shows your brand name, a short headline and description, an image and a link to your landing page. Ads are matched to the topic of the conversation rather than written into the answer itself.

Does ChatGPT show ads to every user?

No. Ads are shown to logged-in adults on the Free and Go plans, while Plus, Pro, Business, Enterprise and Edu accounts stay ad-free. OpenAI also holds ads back from users it knows or predicts are under 18, and from conversations about sensitive topics such as health, mental health and politics.

How do you run ads on ChatGPT?

Through OpenAI's Ads Manager. You open the account, then we build the campaigns: locations, audiences, bids and the conversation topics to match, plus the ad copy and landing pages. We install the OpenAI pixel or Conversions API so sales and leads are tracked, launch with a test budget and optimise from the results.

Is ChatGPT advertising the same as appearing in ChatGPT answers?

No. ChatGPT advertising buys a labelled placement beneath the answer, and OpenAI states that ads do not influence what ChatGPT says. Being mentioned or cited inside the answer is earned organically, which is the job of our AI visibility service. Plenty of brands will want both, and we can run them side by side.

Can advertisers see what people type into ChatGPT?

No. OpenAI gives advertisers aggregated results, such as views and clicks, and does not share chats, chat history, memories or personal details. Our reporting works on the same basis, combined with the conversions that your own OpenAI pixel or Conversions API records on your website.

ChatGPT Ads

Sponsored placements in ChatGPT, run by PPC specialists.

Enquire Today

4.7/5 based on 24 reviews

ChatGPT advertising example: a sponsored placement shown beneath an answer in ChatGPT

ChatGPT Advertising Management

ChatGPT advertising puts your brand in front of people at the moment they ask for advice, with a sponsored placement beneath the answer. ChatGPT Ads is now live in the UK, and we plan, launch and manage campaigns there alongside our PPC services, so you can test the channel properly rather than guess.

New channel. Same discipline.

Account Setup & Ads Manager

You own the account. You open it in OpenAI's Ads Manager and invite us in, so the data and billing stay yours. We then build the campaigns: locations, audiences, bids and the conversation topics your ads should match, each one pointing to a landing page made to convert.

Owned by you. Run by us.

Enquire Today

ChatGPT answer on a mobile phone with a sponsored grocery ad shown beneath it

Ad Copy & Creative for ChatGPT

A ChatGPT ad has a few words to earn the click, next to an answer the user already trusts. Our copywriters and designers write short headlines, descriptions and images that fit what people are asking, then test versions to find the winners.

Fewer words. More clicks.

Tracking & Measurement

OpenAI offers its own pixel and a Conversions API, and we set both up so sales and leads are counted against the right campaign. Advertisers only see aggregated results such as views and clicks, never anyone's conversations, and we report on that basis.

Measured, not assumed.

Enquire Today

How We Run ChatGPT Ads for UK Brands

Every campaign starts with a fit check. ChatGPT Ads reaches logged-in adults on the Free and Go plans, so we look at whether your customers research purchases there and what they ask before they buy. Next we agree a test budget and the results that would count as success, launch a focused set of campaigns and review them with your dedicated PPC Specialist. If the channel earns its place, it scales with the rest of your paid search; if not, the budget moves back to proven channels such as Google Ads management.

Enquire Today

Tested, Not Hyped

ChatGPT Ads is new, and we treat it that way. We start with a controlled test and clear targets, and only recommend more spend once the numbers justify it.

Search Know-How

Intent is intent. The skills behind strong Google Ads accounts, such as matching an ad to exactly what someone is asking, carry straight over to ChatGPT.

Budget Discipline

We treat your budget as carefully as if it were our own, moving spend between ChatGPT and your other channels based on what each one returns.

In-House Creative

Our in-house writers and designers produce the headlines and images for your ads, so testing a new version never waits on an outside supplier.

Clear Reporting

You see what ChatGPT Ads delivers next to Google Ads and the rest of your paid media, in plain numbers, with a named specialist to talk you through them.

Swipe to Read