How do you advertise on Pinterest?

You need a Pinterest business account, then campaigns are built in Pinterest Ads Manager: pick an objective, target by keywords, interests or audiences, set a budget and upload your Pins. To track sales, the Pinterest tag goes on your website. We set all of this up and manage it for you.

Are Pinterest ads worth it?

They usually are for brands whose customers plan before they buy, such as home, fashion, beauty, food and gifting. People browse Pinterest for ideas before choosing a brand, so your ads reach them early. Whether they pay for you depends on tracking and margins, which we check before recommending a budget.

How much do Pinterest ads cost?

Pinterest ads run on an auction, so you set a budget and pay for clicks, impressions or video views depending on the campaign objective. Costs vary with your category, audience and time of year. Our management fee is separate from your ad spend, and we suggest a starting budget after reviewing your goals and past results.

What does a Pinterest marketing agency do?

It plans, creates and manages your Pinterest campaigns for you. At DMT that covers account and tag setup, catalogue connection, audience targeting, Pin design, bidding, budget pacing and reporting. One Paid Media Manager is your day-to-day contact, so your own team can stay focused on running the business.

Can you run Pinterest shopping ads from our catalogue?

Yes. We connect your product feed to Pinterest, check titles, images and categories, and build shopping campaigns from it. Products are then grouped by margin or sales, so your best sellers get more of the budget. If you sell on Shopify, the catalogue can sync automatically through the Pinterest app.

Should we use Pinterest ads as well as Meta?

Many brands start on Meta and add Pinterest once that account is performing, because Pinterest reaches people at the planning stage, before they compare brands. We look at what you sell and where your customers spend time, then recommend how to split the budget between platforms rather than running every channel by default.

Pinterest Ads

A Pinterest ads agency for brands people plan to buy from.

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Pinterest feed with promoted product pins on a phone

Promoted Pin for Numa outdoor dining furniture in a Pinterest feed on a phone

Pinterest Ads Management

People open Pinterest to plan a new kitchen, a wedding or next season's wardrobe. Our Pinterest ad management puts your products into those plans early, with campaigns built on the keywords and interests your customers use, and bids set against the sales you need.

Seen early. Chosen later.

Shopping Ads From Your Catalogue

For ecommerce brands, Pinterest shopping ads pull products, prices and images from your product feed. We connect your catalogue, group products by margin and best sellers, and install the Pinterest tag so sales are tracked back to the campaigns that drove them.

Your range, pinned and priced.

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Promoted Pin for a Bed Factory Direct stock clearance sale in a Pinterest feed on a phone

Pinterest Advertising Services

Our Pinterest advertising services cover the whole funnel: awareness to reach new planners, consideration to bring clicks to your site, and conversion campaigns that retarget people who have engaged or visited. Each stage gets its own target.

Every stage. One clear target.

Pins Designed In-House

Pinterest is a visual discovery platform, so creative does the heavy lifting. Our Creative Strategist, Graphic Designers and Copywriter produce static Pins, video Pins and carousels in vertical formats, with clear product shots and text that reads well on a phone.

Pinned, saved, then bought.

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Promoted Pins for Numa garden furniture and a DeMellier handbag in a dark-mode Pinterest feed

How Our Pinterest Ads Agency Works

Every account begins by looking at what you sell, your margins and any existing Pinterest activity, or a fresh setup if the platform is new to you. Your Commercial Strategist agrees targets such as ROAS or cost per acquisition, then your Paid Media Manager builds the campaigns, audiences and tracking. As a Pinterest advertising agency within our wider paid social team, we plan Pinterest alongside your Meta Ads and TikTok Ads activity and report on it all in one place.

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Dedicated Team

Your Pinterest account has its own Paid Media Manager, supported by a Creative Strategist and a Commercial Strategist. The same people handle it every week, so decisions come from knowing your range, your seasons and your goals.

Profit First

We treat your budget as carefully as if it were our own. Pinterest is measured on the orders and leads it brings in, with targets tied to your margins, not on saves, clicks or impressions.

Fresh Creative

Pinterest favours fresh Pins. Our in-house designers and copywriters keep new images, videos and carousels coming, so there is always creative ready to test when results start to slip.

Clear Reporting

Reports show what you spent, what it returned and which Pins did the work, plus what we changed since last time and why, in plain language your whole team can act on.

One Paid Team

Pinterest sits beside Meta, TikTok, Snapchat and Google Ads in our paid media team, so audiences, creative and budgets are planned across channels rather than in separate silos.

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