What is influencer marketing?

Influencer marketing means paying or gifting creators to feature your product to their followers on platforms such as Instagram and TikTok. It works because people trust recommendations from creators they already follow. Done well, it is planned like any other channel, with a brief, a budget and agreed measures of success.

UGC, or user-generated content, is content made by customers or creators rather than by the brand itself: reviews, unboxings, try-ons and tutorials. Brands now commission it from creators so it can run as ads, because it looks like the posts people already scroll through and often feels more believable than studio shoots.

What is a UGC creator?

A UGC content creator films videos and photos for a brand to use on its own channels and in ads, rather than posting them to their own following. Unlike an influencer, their value is the content itself, so we choose them for camera presence, clear delivery and a natural fit with your product.

How much do influencer marketing agencies charge?

Costs depend on how many creators you work with, their fees, product gifting, usage rights and whether posts are boosted with paid media. We do not publish set prices. After an initial call we send a proposal that separates creator fees, management and any paid budget, so you can see where the money goes.

Do influencer posts need to be labelled as ads?

Yes. ASA and CAP guidance says paid influencer posts must be obviously identifiable as advertising, with a prominent label such as #ad placed upfront rather than hidden among other hashtags. We write the labelling into every creator brief and check each post before it goes live, so your brand and the creator stay on the right side of the rules.

How do you measure influencer marketing success?

Before launch we set the measures that matter, then track reach, impressions, engagement quality, website traffic and sales for each creator and each piece of content, using tracked links where they fit. That shows which creators and formats earn a second booking, and which to drop from the next campaign.

UGC & Influencer Management

An influencer marketing agency for creator content and UGC.

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Creator in sunglasses and a metallic jacket posing against a pink backdrop

Your Influencer Marketing Agency

DMT is an influencer marketing agency in Manchester that finds the right creators for your brand, briefs them and manages each partnership from first message to final post. We judge audience fit and engagement before follower count, so your budget goes on people whose followers are likely to buy.

Right creators. Real reach.

Micro Influencer & Creator Vetting

Smaller creators often have the closest communities, so brands use us as a micro influencer agency as well as for bigger names. Using Meta's Creator Marketplace and other tools, we check each creator's audience, niche, engagement quality and past sponsored posts before shortlisting.

Vetted first. Booked second.

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Creator videos being reviewed on a laptop

UGC Agency for Ads & Social Content

As a UGC agency, we brief creators to film honest, native-looking videos, from unboxings to how-tos, that your paid social campaigns can run as ads. Each piece is planned around a hook and one clear message, so it holds attention in the feed.

Filmed by creators. Built for ads.

Paid Partnerships & Spark Ads

Strong creator posts deserve a second outing. With the creator's approval, we put budget behind them as partnership ads on Meta or TikTok Spark Ads, then reuse the best content in email, as we did with influencer imagery for Miss G Couture.

Posted once. Put to work again.

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Creator video drafts laid out for approval

How Our Influencer Management Works

It starts with a brief: audience, goals, budget and platforms. We shortlist creators, handle outreach and agree fees, deliverables and usage rights before filming. Drafts come to you for approval, posts are scheduled around your launches, and paid posts carry a clear #ad label in line with ASA and CAP guidance. Our creative and content team can also film employee-generated content with your staff. Afterwards you see reach, engagement, traffic and sales for each creator.

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Audience First

We pick creators for who follows them, not how many. Location, age and engagement quality are checked before we suggest anyone, so spend reaches likely customers.

Ads-Ready Content

Our paid social team works in the same office, so creator content is briefed with ads in mind: an early hook, the product on screen fast and cuts for Meta and TikTok.

Honest Numbers

You see what each creator delivered in reach, clicks and sales, and which formats to back again. Every pound of creator spend gets the care we would give our own.

In-House Creative

Our Creative Strategist and Copy Manager shape briefs and hooks with each creator, so UGC and influencer posts stay on brand without losing their natural feel.

Native to Social

One of our own office TikToks passed a million views. Many influencer marketing companies stop once a post is booked; we plan how it will be used next.

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