How much does it cost to advertise on TikTok in the UK?

Your TikTok advertising cost has two parts: ad spend, paid to TikTok, and our management fee. TikTok sets minimum daily budgets for campaigns and ad groups, and what you spend above that depends on your goals, margins and market. We review all three before we suggest a starting budget and the targets to hold us to.

How do you advertise on TikTok?

You need a TikTok Ads Manager account, the TikTok pixel or events set up on your site, and video made for the feed. You then choose an objective, audience, budget and bid strategy. We handle each step for you, from tracking and creative to launch, testing and reporting.

What are TikTok Spark Ads?

Spark Ads are TikTok ads that run from real posts, either on your brand's account or on a creator's account with their permission, instead of a separate ad. Likes, comments and follows count towards the original post. Because they look native in the feed, we often test them against standard in-feed ads.

Are TikTok ads worth it?

They are worth it when your product suits short video, the pixel records sales accurately and new creative arrives often. We judge success on ROAS and cost per purchase against your margins, not on views. A good TikTok ad agency will tell you plainly if another platform suits your brand better.

What does a TikTok marketing company do?

A TikTok marketing company plans, creates and manages your brand's activity on the platform. At DMT our focus is paid: tracking, audiences, ad creative, bidding, budgets and reporting. For creator partnerships and UGC, our UGC and influencer team works alongside the TikTok ads team.

Why choose DMT as a UK TikTok agency?

Your account has its own Paid Media Manager, with a Creative Strategist, a Commercial Strategist, designers and copywriters in the same office. As a TikTok marketing agency in the UK with Meta, Pinterest and Snapchat specialists on the same team, we plan TikTok as part of your wider paid social activity, not on its own.

TikTok Ads

A TikTok ads agency making video ads that sell.

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TikTok ad for a football game shown on a phone

TikTok video ad for a Remington rotary shaver with a Shop Now button, shown on a phone

TikTok Advertising Agency Services

We plan, make and run paid TikTok campaigns for brands that want sales, not just views. As a TikTok advertising agency, we install the pixel and conversion events, build prospecting and retargeting audiences, and manage bids and budgets, so each pound is judged on its return.

Stop the scroll. Start the sale.

Spark Ads & In-Feed Video

TikTok Spark Ads put paid budget behind real posts, from your own account or a creator who gives permission, so the ad looks like the content people came for. We test them against in-feed video made for the platform, then scale the hooks, audiences and formats that convert.

Native content. Paid reach.

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TikTok ad for a Russell Hobbs garment steamer with a Shop Now button, on a phone on a wooden table

TikTok Ad Creative Made In-House

Creative wears out fast on TikTok, and tired ads get expensive. Our Creative Strategist writes the hooks and briefs, then our Copywriter and Graphic Designer produce vertical video, captions and on-screen text, so every round has something new to test.

New hooks. Every round.

Tracking, Testing & Reporting

Tracking comes first: we check the TikTok pixel and events before any spend goes live. Your Paid Media Manager then tests audiences and creative, shifts budget to what converts, and reports cost per purchase, ROAS and revenue in plain terms.

Clean data. Clear decisions.

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TikTok ad for Roseland Furniture bookcases with a Shop Now button, shown on a phone

How Our TikTok Marketing Agency Works

We start with your goals, margins and any past TikTok or Meta results, and your Commercial Strategist sets ROAS or cost per purchase targets with you. We then set up or audit the pixel, build audiences and brief the first creative. When we launched TikTok ads for LullaBellz in the UK and US, the account reached a 3.55 ROAS at £9.85 per purchase. Our TikTok marketing services sit within our wider paid social team, based in Manchester and running TikTok campaigns for brands across the UK.

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Dedicated Team

A named Paid Media Manager runs your TikTok account day to day, with a Creative Strategist and a Commercial Strategist alongside, so the people changing your ads know your targets and your brand.

Creative First

On TikTok, creative decides who stops and who buys. We plan a steady supply of new hooks and edits, and turn your best organic posts into Spark Ads where they fit the campaign.

Proven Results

For LullaBellz, we set up the pixel, built retargeting from paid TikTok traffic and gained access to Search Ads placement, adding 11K paid followers year to date alongside a 3.55 ROAS.

Clear Reporting

You see spend, cost per purchase, ROAS and revenue for each campaign, with the changes we made and why. We treat your budget as carefully as if it were our own.

One Paid Team

TikTok works harder next to other channels. For Rascal Clothing, we ran TikTok with Meta to reach new audiences, and our Meta Ads and PPC specialists keep every channel on one plan.

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