What does a digital PR agency do?

A digital PR company earns your brand coverage online: features on news sites, magazines and blogs, mentions from creators and links back to your website. For our clients that means finding the story, writing the pitch, contacting the right journalists and creators, seeding products and reporting on what each piece of coverage delivered.

Why is digital PR important for ecommerce brands?

Coverage on trusted sites puts your products in front of people who have not met you yet, and a recommendation from a journalist or creator carries weight that an ad cannot. Links from that coverage can also support your search visibility, so good PR helps your SEO and AEO work as well as your brand.

What is the difference between traditional PR and digital PR?

A traditional public relations agency focuses on print, broadcast and press events. Digital PR targets online publications, blogs, podcasts and social creators, where coverage can be tracked, linked and shared. Most brands benefit from both. We lean towards digital because the results are measurable and the content can be reused across your other channels.

How much does digital PR cost?

It depends on how many campaigns you run, how much product seeding is involved and whether you want paid amplification alongside. We scope every PR campaign around your goals and share a clear proposal before anything starts, so you know exactly what you are paying for. Get in touch for a quote.

Do you work with influencers as well as journalists?

Yes. Alongside press outreach, we gift products to creators and influencers who suit your brand and agree collaborations where they make sense. For always-on creator content and paid partnerships, our UGC and influencer management team takes the lead, so both sides of your earned media are planned together.

How do you measure the results of PR?

We report on the coverage secured, where it ran, the reach of each publication or creator, and the links and referral traffic it sent to your site. Where coverage lines up with a launch, we also look at branded search and sales over the same period, so you can see what PR contributed.

Public Relations

A digital PR agency getting your brand featured and shared.

Enquire Today

4.7/5 based on 24 reviews

Speaker with a microphone presenting to an audience

Product seeding boxes packed for press and creators

Your Digital PR Agency

As a digital PR agency based in Manchester, DMT plans the stories, press outreach and product seeding that put your brand in front of journalists, editors and creators. We find the angle your customers care about, then pitch it to the titles and feeds they already read.

Real stories. Earned attention.

Press Outreach & Product Seeding

We build target lists of journalists, editors and creators for your sector, write releases and pitches in your tone of voice, and send products to the people most likely to feature them. Fashion, beauty, furniture, food and drink brands each get a plan built around their launches.

Pitched well. Placed well.

Enquire Today

PR Strategy & Calendar Planning

Good coverage rarely happens by accident. We map a PR calendar around your product drops, seasonal moments and wider marketing, so every story has a reason to run and your press, social and paid plans all point the same way.

Planned early. Pitched on time.

Online PR & Amplification

As an online PR agency, we turn earned coverage into content that keeps working: articles, newsletters, social posts and infographics. Our paid social specialists can then put your best press and creator content in front of new audiences, with results you can measure.

Earned once. Seen again.

Enquire Today

Magazine feature and online article showing press coverage

How Our PR Campaigns Work

Each PR campaign opens with a briefing, where your Creative Strategist gets to know your brand and goals. Together we agree the stories worth telling and the publications and creators that matter to your customers. We then build the calendar, write the releases and pitches, and handle outreach and product seeding. Coverage is tracked as it lands and the best pieces are reused across social, email and paid. PR sits within our creative and content services, next to the copywriters and designers who shape your brand.

Enquire Today

Sector Know-How

We know which titles and creators matter in fashion, beauty, furniture, food and drink. As an ecommerce PR agency, we pitch stories that lead readers back to your products, not just your name.

Joined-Up Teams

PR, paid social, email and creative sit under one roof at our Quay Street office, so a strong piece of coverage can quickly become an ad, an email and a social post.

Media Contacts

Our digital PR services in Manchester and across the UK draw on working relationships with journalists, editors, influencers and creators, built up campaign by campaign.

Clear Reporting

You see what coverage we secured, where it ran and what it drove, in plain terms, with every pound of your PR budget accounted for.

Stories That Sell

A headline only matters if it moves the numbers. We plan each story around a commercial goal, from a product launch to a new collection, and judge it on what it delivers.

Swipe to Read